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  1. A multiplayer trivia game show hosted by your Google Assistant.
  2. Are You Feeling Lucky? -- The Webby Awards
  3. I'm Feeling Lucky: The Confessions of Google Employee Number 59
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A multiplayer trivia game show hosted by your Google Assistant.

In August , Google invited web developers to test a new search architecture, codenamed "Caffeine", and give their feedback. The new architecture provided no visual differences in the user interface, but added significant speed improvements and a new "under-the-hood" indexing infrastructure.

The move was interpreted in some quarters as a response to Microsoft 's recent release of an upgraded version of its own search service, renamed Bing , as well as the launch of Wolfram Alpha , a new search engine based on "computational knowledge". With "Caffeine", Google moved its back-end indexing system away from MapReduce and onto Bigtable , the company's distributed database platform.

In August , Danny Sullivan from Google announced a broad core algorithm update. As per current analysis done by the industry leaders Search Engine Watch and Search Engine Land, the update was to drop down the medical and health related websites that were not user friendly and were not providing good user experience. This is why the industry experts named it "Medic". This is because misinformation can affect users financially, physically or emotionally.

Therefore, the update targeted particularly those YMYL pages that have low-quality content and misinformation. This resulted in the algorithm targeting health and medical related websites more than others. However, many other websites from other industries were also negatively affected. Google Search consists of a series of localized websites. The largest of those, the google. Google search accepts queries as normal text, as well as individual keywords.

Google applies query expansion to submitted search queries, using techniques to deliver results that it considers "smarter" than the query users actually submitted. This technique involves several steps, including: [36]. In , Google started to give users autocompleted search suggestions in a list below the search bar while typing.

Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the button and be taken directly to the first result, bypassing the search results page.

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With the announcement of Google Instant , an automatic feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" button disappears, requiring that users opt-out of Instant results through search settings in order to keep using the "I'm Feeling Lucky" functionality. Besides the main text-based search-engine features of Google search, it also offers multiple quick, interactive experiences.

These include, but are not limited to: [41] [42] [43]. After having the answer presented, users can follow up with additional, contextual questions; an example include initially asking "OK Google, will it be sunny in Santa Cruz this weekend?

Are You Feeling Lucky? -- The Webby Awards

Prior to Universal search, a standard Google search would consist of links only to websites. Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page. In June , Google expanded its search results to cover available job listings. The data is aggregated from various major job boards and collected by analyzing company homepages.

Initially only available in English, the feature aims to simplify finding jobs suitable for each user. In May , Google announced that they would be parsing website microformats in order to populate search result pages with "Rich snippets".

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  6. Such snippets include additional details about results, such as displaying reviews for restaurants and social media accounts for individuals. In May , Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format. Now the web publishers can have greater control over the rich snippets.

    I'm Feeling Lucky: The Confessions of Google Employee Number 59

    Preview settings from these meta tags will become effective in mid-to-late October and may take about a week for the global rollout to complete. The Knowledge Graph is a knowledge base used by Google to enhance its search engine's results with information gathered from a variety of sources.

    In May , Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. The Google feed is a personalized stream of articles, videos, and other news-related content. The feed contains a "mix of cards" which show topics of interest based on users' interactions with Google, or topics they choose to follow directly. The Google feed launched in December [70] and received a major update in July Google's rise was largely due to a patented algorithm called PageRank which helps rank web pages that match a given search string.

    Other keyword-based methods to rank search results, used by many search engines that were once more popular than Google, would check how often the search terms occurred in a page, or how strongly associated the search terms were within each resulting page. The PageRank algorithm instead analyzes human-generated links assuming that web pages linked from many important pages are also important.

    The algorithm computes a recursive score for pages, based on the weighted sum of other pages linking to them. PageRank is thought to correlate well with human concepts of importance. In addition to PageRank, Google, over the years, has added many other secret criteria for determining the ranking of resulting pages. This is reported to comprise over different indicators, [73] [74] the specifics of which are kept secret to avoid difficulties created by scammers and help Google maintain an edge over its competitors globally.

    PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in Larry Page's patent for PageRank filed in includes a citation to Li's earlier patent. Li later went on to create the Chinese search engine Baidu in In a potential hint of Google's future direction of their Search algorithm, Google's then chief executive Eric Schmidt , said in a interview with the Financial Times : "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?

    In the European Commission found that Google Search favored Google's own products, instead of the best result for consumers' needs. Google says it wants users to have access to premium quality websites. Those websites which lack a mobile friendly interface would be ranked lower and it is expected that this update will cause a shake-up of ranks. Businesses who fail to update their websites accordingly could see a dip in their regular websites traffic.

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    Because Google is the most popular search engine, many webmasters attempt to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and on other search engines. This field, called search engine optimization , attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their clients' sites. Search engine optimization encompasses both "on page" factors like body copy, title elements, H1 heading elements and image alt attribute values and Off Page Optimization factors like anchor text and PageRank.

    The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy note: the higher up in the page, presumably the better its keyword prominence and thus the ranking. Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants. According to Google, it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it.

    Google Search Console helps to check for websites that use duplicate or copyright content. In , Google significantly upgraded its search algorithm with "Hummingbird".

    Its name was derived from the speed and accuracy of the hummingbird. On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle". This is a picture, drawing, animation or interactive game that includes the logo. It is usually done for a special event or day although not all of them are well known. The first was a reference to the Burning Man Festival in , [91] [92] and others have been produced for the birthdays of notable people like Albert Einstein , historical events like the interlocking Lego block's 50th anniversary and holidays like Valentine's Day.

    Android devices were introduced to a preview of the feed in December , [95] while it was made official on both Android and iOS in July In April , Google updated its Search app on Android to feature "Trends"; search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion.

    Until May , Google Search had offered a feature to translate search queries into other languages. A Google spokesperson told Search Engine Land that "Removing features is always tough, but we do think very hard about each decision and its implications for our users. Unfortunately, this feature never saw much pick up". Instant search was announced in September as a feature that displayed suggested results while the user typed in their search query.